Rutline Media is a creator distribution studio for hunting, tactical and firearms brands. We research, recruit and manage US creators who review products like yours. Then we track every click, order and sale back to the partner who earned it.
CURRENTLY RUNNING: creator and affiliate distribution for a US hunting and optics brand. Client name withheld under agreement.
A hand built network of US hunting, tactical, firearms, long range and airsoft creators. Every channel gets checked for real subscribers, recent uploads and a US audience before it joins. No scraped lists, no padded numbers.
We pitch the creators, negotiate the terms and set the tracking. Product seeding, paid posts or commission deals, structured around your margins instead of a rate card.
Briefs go out, deadlines get chased, posts land on schedule. You approve the products and the prices. Everything between signing and publishing is on us.
A unique link and a discount code for every partner. You see clicks, orders and sales per creator. Not a blended total that nobody can act on.
Ads are restricted in this category. Creators are not.
Firearms and optics brands get throttled or banned on the big ad platforms. A review from a trusted creator carries no such restriction, and it keeps selling for years.Your buyers watch reviews before they buy. We put you in the review.
Nobody buys a $300 optic on a banner ad. They buy it after watching someone they follow run it in the field. That is the shelf space we get you onto.No retainer for impressions. Fees tied to tracked sales.
Our pilot is a fixed fee plus a percentage of the sales your creators actually generate. If the tracking shows nothing, you have lost little and learned exactly why.Send us your products. Within days you get a fit check and a shortlist of creators matched to your niche and price point.
We pitch, onboard and brief your creators. Product ships, tracking links and codes go live.
Reviews and content go live on schedule. We watch every post and keep partners active.
Clicks, orders and sales per partner. The winners get more product and better terms. The program compounds.
A fixed, paid test. Real creators, real tracking, and a report at the end that names your best performers. The numbers make the next decision for you.
After a pilot that earns it, Growth and Scale plans run from $1,500/mo plus percentage. Full terms are shared on a call, because the right percentage depends on your margins.
One email starts it. You get back a fit check, a realistic creator count for your niche, and the next open pilot dates.
partnerships@rutlinemedia.com